Typography

Typography utilizes a word or series of words to create meaning by the way that they are presented. I have created two examples, one simple and the other more complex. They each serve to show an overall theme of typography. Information about each image is listed below.

This image is simple and obvious. The way that the word "falling" was arranged with the rest of the image creates an essence of the meaning, moving downward due to gravity. The brown box is an extremely simple interpretation of a cliff and the rest of the background represents the sky. The spacing and direction of text creates the meaning for the image. All pieces of the image contribute to the clearly fulfilling the overall goal, to portray the idea of falling. The audience is really anyone who is interested in a visual representation of the word falling. The purpose here is to convey meaning or maybe even teach. This image could be on the wall of a young student's classroom to help him/her learn meanings of words. The effectiveness of this image can be determined by the purpose. It is a well created image, yet is very simple. It broadly characterizes the idea of typography.

This image is much less simple yet still quite obvious. If a person was simply given these words in a long column list they would more than likely still be able to determine what they all related back to. In this form however you may not even have to read the words and your eyes may not even focus on the words and instead focus on the colors and shapes that are created. The image clearly portrays a car. Each word listed within the car can be connected in some way with this idea. Without any of the pieces a large white space would seem evident. Each word was chosen and inserted purposefully. There are words included that relate exactly to what the represent for example, "tire" and "rim." Other are more broad terms that relate to the piece as a whole like, "speed" and "transportation." However each of these words plays an important role in conveying the overall idea of a car. Different audiences may see different things. A car enthusiast may see a specific make or model car but a young child may not know all of the words and rely on the outline to figure out what the images purpose is. Regardless of the perception most any audience is going to recognize the main idea of the image. The alignment and location of components within the image are key here. Without the transformations to words the concept could not have been completed. The colors also play a part in the concept. Each word is written in the color that that aspect of the car would be for example, the tire is written in black and the body of the car blue. This contrast helps make the car design obvious. Overall this image was a success. The image is clear and everything in the image is relevant and necessary.