CARP

Through PowerPoint I have taken unorganized and unproductive visual designs and created something that is organized and is supported by the CARP acronym. The words associated with CARP are "contrast," "alignment," "repetition," and "proximity."

Before:

This image shows the original image I was given. It is busy, disorganized, and seems haphazard. While looking at this design the eye is jumping around and not truly focusing on any one area. It sends a messy message and possibly confuses the viewer.

After:

This image I have created from the same shapes by simply resizing, adjusting colors, and changing their locations. I chose three colors that were all visually appealing together but were different enough that they created a bit of contrast to show several parts of the same design. The alignment and proximity create the idea that they all together form one image, as does the repetition in color, size, and shape. The final product is a well organized structured design with clear boundaries and allows the eyes to focus on the design without constantly moving.

                                                                                                          Before:

The design of this poster is clearly inadequate. Other than the information being missing there are no lines for the eyes to follow. There are also two literal lines that run through the middle of the poster which seem to cross off some information. Other than the image there is only one color, font, and text size which does not allow for anything to stand out or to attract a viewer to the design.

                                                                                                          After:

This image has been created from the exact same information provided but information has been added. The text has been modified in color, size, and location. The image has been edited as well with a drop shadow and slight size adjustment. A strong contrast in the title allows the viewer to be drawn in and become curious. The alignment of the text guides the eyes from top to bottom along the right side of the poster. There is repetition of font and color to show relationships throughout the poster. The proximity of each piece of information on the poster allows for a simple, well-organized, poster with out clutter. All information is now visible and clear.

As you can see through these two pairs of images, taking the ideas from the acronym CARP can make a world of difference and make viewers see similar designs in much easier and useful ways. If time is taken to design complete images they can be effective and convey purposeful messages.